Be a Pro is run by current and former pro hockey players local to canmore and Kelowna.
we care about one thing: developing serious hockey players on the ice, in the gym, and between the ears.
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We were tired of seeing:
Elite players left behind because summer programs cost too much
Players chasing random one-off ice times with no real development plan
Players copying YouTube workouts, hopping programs, and never learning the “why”
Players with zero support building the habits, mindset, and work ethic it takes to play at a high level
Coaches lining their own pockets, while giving nothing back to the community that helps them.
From this, we built the core values behind Be a Pro.
our values
High-value training, fair pricing.
Give players a complete summer development plan—on the ice and off it.
Teach players the “why” behind what they’re doing.
Support players to build the habits, mindset and work ethic needed for high level hockey.
Give back to the community. We do this by donating a portion of our profits back to local minor hockey associations and charities.
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learn the ways of a professional
The biggest win for any player in our program is learning to love the process. Not the hype, not the logo, the day-to-day work.
We show players that hard work can be enjoyable when you understand why you’re doing it, and have a good community of people supporting you. We talk with athletes, not at them. It’s real two-way coaching, not coaches barking orders and players staying quiet.
We push players to take ownership of their development—paying attention to the small details, not just going through drills to say they did them.
When players are coached like professionals, they start holding themselves to that standard.
see what WE offer
ON-ICE TRAINING • OFF-ICE TRAINING • MINDSET COACHING
“be a pro helped me achieve my goals—It improved my mindset and made me not only a better goalie but a better person”
I signed up for BE A PRO to play with higher-level players who want to get better and go hard every day. The program has definitely helped me achieve my goals. It improved my mindset and made me not only a better goalie but also a better person. It also showed me what it takes to reach the next level. What I liked most about the program was the guys—they were unreal and very helpful whenever I asked for feedback. I chose BE A PRO because of the high-quality players in the program, which made it stand out from other options. The benefits I’ve gained from joining BE A PRO include developing a better mindset, building a stronger work ethic, and learning how to have fun while playing the game.
CODY JAMAN—KINDERSLEY KLIPPERS (SJHL)